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    Alexandria Sidewalk Sale

    Alexandria Sidewalk Sale
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    This weekend (Saturday, August 12th - Sunday, August 13th) is the 8th Annual Alexandria Sidewalk Sale! It's one of our favorite events because all of the Old Town Boutiques offer...

    the summer sale!!!

    the summer sale!!!
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    it is the most wonderful time of the year again!! sale time!!  so many fabulous pieces still up for grabs at an even better price!  going out looks, work looks,...

    Trendsetter with the Jumpsuit

    Trendsetter with the Jumpsuit
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    every once in awhile a trend comes along, gets perfected and becomes a must have. the jumpsuit is this years perfected trend. super easy, super comfortable and super cute, this...

    Spotlight on New Designer: Drew

    Spotlight on New Designer: Drew
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    finding a new designer that we love is the best part about going to market, and then getting their first collection in and sharing it with our customers is so...

    See who is Popping Up in April!!

    See who is Popping Up in April!!
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    Before and Again has been a staple at Periwinkle for years. We are so excited that they are Popping Up in our Pop Up Space for the Month of April...

    Our New Pop Up Space!!

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    After 12 years in retail, I am always looking for new designers, new products, and new ways to bring them to our customers. Our new space on Columbus Street has...

    A Piece of History and Our Latest Venture!

    A Piece of History and Our Latest Venture!
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    11 years ago, Periwinkle opened its doors in Alexandria, VA. Since then, we have been dressing the ladies of the DMV in exquisite fashion, opened 3 brick and mortar locations,...

    Hi Fashionistas!

    Hi Fashionistas!
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    I would like to take the time to introduce myself. My name is Kate Connolly and I am very excited to have recently joined the Periwinkle team! I am a...

    trends...culottes

    trends...culottes
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    trends come and go and suddenly come around again.  fashion keeps being reinvented and styles and looks that were popular years ago become new in a fresh way.  I have...

    summer time..

    summer time..
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    summer time is my favorite time of the year.  warm days filled with sun, working out, and time with friends just makes me happy. pulling out my favorite sundresses, skirts,...

    Grand Opening!!

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    March 2016 marks our official opening at our new location in Old Town Alexandria.  We are so excited for this new space and thankful for all of our fabulous customers...

    Our New Home!

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      Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis...

    Before and Again Through the Years

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    It's pretty obvious that we love everything Before and Again. For the past several years, we styled some of our favorite Before and Again pieces and turned it into an annual photo...

    Style Tips from an Intern: Getting That Staple Piece for Your Wardrobe

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    Starting my first week of a new internship in a few days, I started to think about what would wear on my first day in the office. Business casual at...

    Weekend Update with Rachel

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    This past weekend took me to Boston to celebrate the union between two good friends, Laura and Garner!  Below are my looks from Periwinkle over the weekend of festivities: some...

    Saying Good-bye...

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    ...to my favorite designers...    [Beth Bowley - Issa - Julie Brown]         [Bigio - AG Jeans - McGuinn]      [Nanette Lepore - Darling - The Shirt]               [Lombaggi Knitwear -...

    Mothers and Daughters

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    This summer,periwinke chose to focus on mothers and daughters for a summer shoot.  this presented a great opportunity to showcase one of our favorite designers, before and again. first up...

    I really LOVE my ...

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    Tunic Tee from periwinkle! Super soft, super easy, I am currently obsessed with the Tunic Tee and the many ways I can wear it! it.   I could wear this tshirt...

    Meet the Ladies of Periwinkle: Katie

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    Meet Katie! Another one of our new part-timers here at Periwinkle who just recently moved to the area from Denver, Colorado! What is your favorite food? Anything with avocados or...

    Meet the Ladies of Periwinkle: Terina

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    Meet Terina! A newcomer to the Periwinkle staff.  What is your favorite food? I love all kinds of fruit! If I could, I would eat only fruit for the rest of...

    Meet the Ladies of Periwinkle: Cate

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    Meet Cate, a recent graduate and native Washingtonian! She just moved back to the area, and is a new part-timer to the Periwinkle team. What is your favorite food?   Chips...

    Meet the Ladies of Periwinkle: Sarah

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    Meet Sarah, one of our favorite new employees! Get to know a little bit more about her, and what she loves both in life and of course, at Periwinkle.  ...

    Perwinkle for the Thirty-Somethings

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    Periwinkle can offer a little something for everyone, no matter what age! Rachel [Periwinkle's manager], who just entered her 30's, styles three great outfit ideas for three different summer occasions....

    Periwinkle for the Twenty-Somethings

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    During a season full of events, periwinkle can style you up for all occasions.  As a new post grad, I am becoming accustomed to being a freshman in the real...

    A Capital Wedding: DC Taste

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    Periwinkle has been using DC Taste for years to cater our events - anniversary parties, store openings, shopping nights, staff gatherings, you name it! So we know first hand who...

    A Capital Wedding: Mystique Jewelers

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    For a bride, the engagement ring and the wedding dress are definitely tops on her list of priorities. One will be seen in pictures for years to come, and one...

    A Capital Wedding: Free Spirit Floral

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    If you've had a chance to look through our bridal catalog, then you've noticed the creative and beautiful arrangements from Free Spirit Floral.  They designed the bridal bouquet, bridesmaids' bouquets,...

    A Capital Wedding: Ruth Barzel

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    We were thrilled to have so many fabulous vendors participate in our bridal catalog.  Over the upcoming weeks, we are going to highlight them right here on the blog.  Ruth...

    Spring Accessories!

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    My favorite part of Spring are the accessories!   Time to pack away the turtlenecks and coats, in exchange for the bauble necklaces and stacked bangles! Don't let your toes...

    Painting the Town!

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    Whether it's a Girl's Night Out, Sunday Brunch, or a Weekday Happy Hour - we definitely know how to paint the town red! Ingredients for a perfect get-together: 1) your...

    Weekend Warrior

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    It's almost 5 o'clock on a Friday afternoon, and all you can focus on are your big plans for the weekend!  The weather is perfect, and the options are endless!...

    Mommy & Me

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    I remember the days when my mother used to dress me up in matching Laura Ashley outfits with her.  I swore to myself at an early age that I'd never...

    On the Clock

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    Whether or not you work a 9-5 job, (at some point in your adult life) you'll need to look professional and put on your 'I Mean Business' britches. Here's were...

    A Taste of Spring

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    Spring is one metro stop away from arriving in the D.C. area!  I speak for everyone when I say, "It couldn't come soon enough!". Here's a taste of what Periwinkle...

    Traveling to the Tropics!

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               Today officially feels like winter (current temperature: 10 degrees, plus windchill).  It's time to pack your bags and head somewhere warm!! Since it's winter at...

    A Merry Little Christmas: Gift Idea No. 17

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    Jamie from The Style Lobby and her daughter help us out with last minute gift ideas! She is wearing the custom Periwinkle Before & Again thermal & custom Eliza B...

    A Merry Little Christmas: Gift Idea No. 16

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    Angela Bobo with Northern Virginia Magazine models our casual chic gift idea no. 15 She is wearing the denim jacket, printed scarf, susana monaco delphine dress and beverly feldman sara...

    A Merry Little Christmas: Gift Idea No. 15

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    Jamie Holloway from The Style Lobby gets help from her daughter accessorizing in our Gift Guide Idea. No 15 She is wearing the Fifteen-Twenty Sequin Tank and the Red Flower...

    A Merry Little Christmas: Gift Idea No. 14

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    Chelsea from Chelsea Chronicles is striking in our lil black dress Gift Idea no. 14. She is wearing the Trina Turk Clark Dress and fun statement jewelry! Shop the entire...

    A Merry Little Christmas: Gift Idea No. 13

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    Alexandria Lifestyle helps out with Gift Idea No. 13. Jessica and her daughters show gift ideas including mosaiq candles, printed scarves and ties for dad! Shop the entire gift guide...

    A Merry Little Christmas: Gift Idea No. 12

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    District Sparkle aka Meaghan Moynahan glams it up in our gift guide idea no. 12 She is wearing the Trina Turk Rivas Dress, Shirlaeah fortuna clutch and some fabulously glamorous...

    A Merry Little Christmas: Gift Idea No. 11

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    Katie Bianco from DC Magazine looks amazing in gift idea no. 11. She is wearing the Yoana Baraschi Modern Rococo Knit Jacket, Yoana Baraschi paneled skirt and Kate Spade sunglasses....

    A Merry Little Christmas: Gift Idea No.10

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    Angelica Talan from Clarendon Moms, displays the fun prints and patterns of Before & Again for our gift idea no.10.   She's wearing the Before & Again thermal long sleeve...

    A Merry Little Christmas: Gift Idea No.9

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    Very Busy Mama, Maria Jose Ovalle, is looking festive in one of our favorite sweater dresses. She is wearing the pleated sweater dress, hue polka dot leggings, ada wrap belt,...

    A Merry Little Christmas: Gift Idea No. 8

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    Shoe diva Makeda Saggau-Sackey from Glamazon Diaries ponders which pair to buy in our gift guide idea no.8. She is wearing the Daisy wrap, shiraleah bruna clutch and Beverly Feldman...

    A Merry Little Christmas: Gift Idea No. 7

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    Andrea Rodgers, founder of Ask Miss A, looks stunning in our holiday glitz and glam for gift idea no. 7. She is wearing the Susana Monaco Yuki dress, silver ruffle...

    A Merry Little Christmas: Gift Idea No. 6

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    Chelsea Henderson of The Chelsea Chronicles is ready for the holidays in gift idea no. 6 She is wearing the Susana Monaco Lab Jacket, Yoana Baraschi Modern Rococo Tunic, Coach...

    A Merry Little Christmas: Gift Idea No. 5

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    Jessica Richardson of Alexandria Lifestyle and her precious daughters model our Gift Guide Idea No. 5. Jessica is wearing: Annie Griffin Lela Mini Ruffle Dress and holding one of the...

    A Merry Little Christmas: gift idea no. 4

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    How adorable is Angela Bobo from Northern Virginia in our gift guide no. 4 She is wearing the faux fur leopard jacket and Trina Turk pogany dress Shop the entire...

    A Merry Little Christmas: Gift Idea No. 3

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    Jamie from The Style Lobby shows off one of our favorite sequin tanks and her daughter helps pick out her accessories - even trying some on for herself!  Jamie is...

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