Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis and are looking forward to seeing you all again - plus meeting some new faces!

Since closing our Periwinkle Potomac Greens and Periwinkle Shirlington Village locations, we have been on the hunt for our new home. In 2013 Periwinkle celebrated 10 years in Alexandria, so we knew Alexandria would always be “home” and what better place than in the very heart of the city in Old Town.

The new store will be located at 111 South Columbus Street in a historic row house. Customers can expect to find the same great brands and designers that they originally fell in love with at Periwinkle plus some new discoveries. Periwinkle’s sister store, The Pink Armoire will also be housed in the new space - giving customers the option for a lower price point, yet still on trend look.

Our customers are going to love the charm of our new space. The over 200 year old historic home has been completely renovated and we’ve got big plans for the space. There’s tons of room for great events and we are looking for ways to give back to our local charities on a regular basis.

Built in 1798 by a prominent Quaker, it has served 10 owners in one capacity or another, though only half of them actually dwelled there. At one time it was owned by one of the wealthiest men of the 19th century, Benjamin Tasker Dulany. Then a local architect, still remembered after a passage of over one hundred years, enlarged the house to the rear and embellished it with woodwork in excellent taste. He lived there some of the time and at others used it as an office and shop. Well into its second century, a German housewife again increased its size and turned it into a boarding house and restaurant. She and her family owned the house for seventy three years. Restored at great expense in 1976, this eighteenth century house with its handsome facade is set for another one hundred years.

Stay tuned for announcements on our soft opening (coming in February) and our grand opening (slated for March).

In the meantime, join us for our special preview Friday, January 22nd from 1-8 pm and Saturday, January 23rd from 12-4 pm.