Periwinkle Blog

A year and a half ago, I started taking Pilates and quickly became obsessed. When the studio I was attending closed suddenly, I was on the hunt for a new place...

I love the change of seasons, I am ready for warm,sunny, long days. I get so happy when my walks take me by colorful gardens with fragrant flowers and green...

It is the perfect time of year for Cashmere. Usually a fabric more suited for the super cold months, Cashmere is the perfect choice for the "not quite spring" temps...

Last year, I drank the Kool Aid and joined Crossfit. My husband has been trying to get me to try it for years and I was never interested. I liked...

Stripes!  We Love Them and are so glad that Mark D Sikes does too!!  He has just launched MDS Stripes and we are so excited to have it at Periwinkle! ...

We love to shop, that is no secret and when we find new designers to bring to our customers we love it even more!  This season we are excited to...

Now that all of the holiday festivities are over, some of you, like me, may experience some Holiday Postpartum. I find having some Resolutions (read: a trip somewhere warm) help...

We love finding new designers when we go to Market, and last February discovered Molly Bracken.  While it is a French Brand, Molly, this authentic Irish woman, feminine, strong, is none...

Local Designer, Rochelle Behrens was on a search for the Perfect Button Down.  When she couldn't find it, she decided to design it herself. Join us Friday the 27th of...

Looking for that something special for your Animal Loving friend, parent, coworker, neighbor? Join us Thursday the 26th and bring your furry friend OR a picture of the furry guy...

I first met Janet when she was shopping at Periwinkle. She lives right around the corner from our New Location on Columbus Street, and she would stop in often to...

Our hearts, like everyone else's are heavy for the people of Houston. We want to help the four legged family members affected by Hurricane Harvey.  This Labor Day Weekend ,...

This weekend (Saturday, August 12th - Sunday, August 13th) is the 8th Annual Alexandria Sidewalk Sale! It's one of our favorite events because all of the Old Town Boutiques offer...

it is the most wonderful time of the year again!! sale time!!  so many fabulous pieces still up for grabs at an even better price!  going out looks, work looks,...

every once in awhile a trend comes along, gets perfected and becomes a must have. the jumpsuit is this years perfected trend. super easy, super comfortable and super cute, this...

finding a new designer that we love is the best part about going to market, and then getting their first collection in and sharing it with our customers is so...

Before and Again has been a staple at Periwinkle for years. We are so excited that they are Popping Up in our Pop Up Space for the Month of April...

After 12 years in retail, I am always looking for new designers, new products, and new ways to bring them to our customers. Our new space on Columbus Street has...

11 years ago, Periwinkle opened its doors in Alexandria, VA. Since then, we have been dressing the ladies of the DMV in exquisite fashion, opened 3 brick and mortar locations,...

I would like to take the time to introduce myself. My name is Kate Connolly and I am very excited to have recently joined the Periwinkle team! I am a...

trends come and go and suddenly come around again.  fashion keeps being reinvented and styles and looks that were popular years ago become new in a fresh way.  I have...

summer time is my favorite time of the year.  warm days filled with sun, working out, and time with friends just makes me happy. pulling out my favorite sundresses, skirts,...

March 2016 marks our official opening at our new location in Old Town Alexandria.  We are so excited for this new space and thankful for all of our fabulous customers...

  Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis...

It's pretty obvious that we love everything Before and Again. For the past several years, we styled some of our favorite Before and Again pieces and turned it into an annual photo...

Starting my first week of a new internship in a few days, I started to think about what would wear on my first day in the office. Business casual at...

This past weekend took me to Boston to celebrate the union between two good friends, Laura and Garner!  Below are my looks from Periwinkle over the weekend of festivities: some...

...to my favorite designers...    [Beth Bowley - Issa - Julie Brown]         [Bigio - AG Jeans - McGuinn]      [Nanette Lepore - Darling - The Shirt]               [Lombaggi Knitwear -...

This summer,periwinke chose to focus on mothers and daughters for a summer shoot.  this presented a great opportunity to showcase one of our favorite designers, before and again. first up...

Tunic Tee from periwinkle! Super soft, super easy, I am currently obsessed with the Tunic Tee and the many ways I can wear it! it.   I could wear this tshirt...

Meet Katie! Another one of our new part-timers here at Periwinkle who just recently moved to the area from Denver, Colorado! What is your favorite food? Anything with avocados or...

Meet Terina! A newcomer to the Periwinkle staff.  What is your favorite food? I love all kinds of fruit! If I could, I would eat only fruit for the rest of...

Meet Cate, a recent graduate and native Washingtonian! She just moved back to the area, and is a new part-timer to the Periwinkle team. What is your favorite food?   Chips...

Meet Sarah, one of our favorite new employees! Get to know a little bit more about her, and what she loves both in life and of course, at Periwinkle.  ...

Periwinkle can offer a little something for everyone, no matter what age! Rachel [Periwinkle's manager], who just entered her 30's, styles three great outfit ideas for three different summer occasions....

During a season full of events, periwinkle can style you up for all occasions.  As a new post grad, I am becoming accustomed to being a freshman in the real...

Periwinkle has been using DC Taste for years to cater our events - anniversary parties, store openings, shopping nights, staff gatherings, you name it! So we know first hand who...

For a bride, the engagement ring and the wedding dress are definitely tops on her list of priorities. One will be seen in pictures for years to come, and one...

If you've had a chance to look through our bridal catalog, then you've noticed the creative and beautiful arrangements from Free Spirit Floral.  They designed the bridal bouquet, bridesmaids' bouquets,...

We were thrilled to have so many fabulous vendors participate in our bridal catalog.  Over the upcoming weeks, we are going to highlight them right here on the blog.  Ruth...

My favorite part of Spring are the accessories!   Time to pack away the turtlenecks and coats, in exchange for the bauble necklaces and stacked bangles! Don't let your toes...

Whether it's a Girl's Night Out, Sunday Brunch, or a Weekday Happy Hour - we definitely know how to paint the town red! Ingredients for a perfect get-together: 1) your...

It's almost 5 o'clock on a Friday afternoon, and all you can focus on are your big plans for the weekend!  The weather is perfect, and the options are endless!...

I remember the days when my mother used to dress me up in matching Laura Ashley outfits with her.  I swore to myself at an early age that I'd never...

Whether or not you work a 9-5 job, (at some point in your adult life) you'll need to look professional and put on your 'I Mean Business' britches. Here's were...

Spring is one metro stop away from arriving in the D.C. area!  I speak for everyone when I say, "It couldn't come soon enough!". Here's a taste of what Periwinkle...

           Today officially feels like winter (current temperature: 10 degrees, plus windchill).  It's time to pack your bags and head somewhere warm!! Since it's winter at...

Jamie from The Style Lobby and her daughter help us out with last minute gift ideas! She is wearing the custom Periwinkle Before & Again thermal & custom Eliza B...

Angela Bobo with Northern Virginia Magazine models our casual chic gift idea no. 15 She is wearing the denim jacket, printed scarf, susana monaco delphine dress and beverly feldman sara...

Jamie Holloway from The Style Lobby gets help from her daughter accessorizing in our Gift Guide Idea. No 15 She is wearing the Fifteen-Twenty Sequin Tank and the Red Flower...