View Your Cart

Periwinkle Boutique


Our New Home!

by periwinkle shop Posted on February 23, '16


Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis and are looking forward to seeing you all again - plus meeting some new faces!

Since closing our Periwinkle Potomac Greens and Periwinkle Shirlington Village locations, we have been on the hunt for our new home. In 2013 Periwinkle celebrated 10 years in Alexandria, so we knew Alexandria would always be “home” and what better place than in the very heart of the city in Old Town.

The new store will be located at 111 South Columbus Street in a historic row house. Customers can expect to find the same great brands and designers that they originally fell in love with at Periwinkle plus some new discoveries. Periwinkle’s sister store, The Pink Armoire will also be housed in the new space - giving customers the option for a lower price point, yet still on trend look.

Our customers are going to love the charm of our new space. The over 200 year old historic home has been completely renovated and we’ve got big plans for the space. There’s tons of room for great events and we are looking for ways to give back to our local charities on a regular basis.

Built in 1798 by a prominent Quaker, it has served 10 owners in one capacity or another, though only half of them actually dwelled there. At one time it was owned by one of the wealthiest men of the 19th century, Benjamin Tasker Dulany. Then a local architect, still remembered after a passage of over one hundred years, enlarged the house to the rear and embellished it with woodwork in excellent taste. He lived there some of the time and at others used it as an office and shop. Well into its second century, a German housewife again increased its size and turned it into a boarding house and restaurant. She and her family owned the house for seventy three years. Restored at great expense in 1976, this eighteenth century house with its handsome facade is set for another one hundred years.

Stay tuned for announcements on our soft opening (coming in February) and our grand opening (slated for March).

In the meantime, join us for our special preview Friday, January 22nd from 1-8 pm and Saturday, January 23rd from 12-4 pm. 


Before and Again Through the Years

by periwinkle shop Posted on August 06, '15

It's pretty obvious that we love everything Before and Again. For the past several years, we styled some of our favorite Before and Again pieces and turned it into an annual photo shoot. We love a good excuse for a fun photo shoot! One theme has remained constant throughout the years - the pictures have always been taken at a beach! Whether Virgin Gorda or the Florida panhandle, there is just something about Before and Again, the sand and the ocean that makes the perfect combination.  

Let's take a look at some of our past photo shoots, some Before and Again styles, and why we love them.

Why is Before and Again one of our go-to brands? And why do our customers own not only one style and print, but typically all of them?!

1. Each piece is timeless. That's right. It doesn't matter the age, Before and Again can be worn by the whole family. Just take a look from our pictures!

2. The items are so versatile, making the collection an easy closet staple. We love dressing up the t-shirts by adding a crisp white collared shirt underneath and a pencil skirt. 

3. The styles are super comfy made with their "Signature" cotton/poly blend with a light burnout texture. This may be the softest tee you will ever wear.

4. It is great for the girl on the go! You can easily put together a look that is both chic and effortless in no time.

5. They are just plain cute! With so many prints to choose from, there is something for everyone! 

      the banded bell sleeve tunic is the perfect piece for all your summer adventures. it is the softest fabric in the world made up of 55% cotton, 45% polyester. 

      Sleeveless Dress
      the sleeveless dress is the softest, most comfortable, and flattering dress you will ever wear! our closets are stocked with these, to wear with leggings and boots when it is cooler and with flip flops or sandals when it is warmer. add a belt or sash, a denim jacket or vest, perfect for the beach and for the grocery store! you will always look put together in one of these dresses.  55% cotton, 45% polyester.  

      3/4 Sleeve Dress
      the 3/4 sleeve dress is one of our favorite transition pieces. Great for springtime and fall. Pair it with a denim jacket or add a scarf for an extra layer. 

      thermal crew
      the thermal crew is our all time favorite tee.  our closets are stocked with these, slightly fitted, long sleeve, waffle thermal, and always a fabulous print to stand out in the crowd. wear them to work with a pencil skirt and a thin belt or add a button down blouse underneath.  wear them with your favorite weekend jeans and make your errand running a fashionable event. wear them under your favorite short sleeve sweater to show a little pop of color and detail.  the options are as limitless as the gorgeous prints themselves!   55% cotton, 45% polyester.  

      Brenda Skirt
      we fell in love with this easy and comfy style a couple of years ago when they were launched.  a light denim jacket and a tank top make this the go to summer look.  92% polyester, 8% spandex. 

      Show us how you wear your before and again by posting a picture on Instagram! You could win a $100 gift certificate to Periwinkle. Make sure you tag @shopperiwinkle and use #periwinklestyle when posting! Contest ends August 31, 2015.

      Style Tips from an Intern: Getting That Staple Piece for Your Wardrobe

      by periwinkle shop Posted on September 02, '14
      Starting my first week of a new internship in a few days, I started to think about what would wear on my first day in the office. Business casual at my age can be hard, because for one, it is expensive and two, you don’t know how much is too much in terms of personal style.
      The way I see it, if you buy a few staple pieces – you can be good to go. The philosophy of Periwinkle has long been Work, Play, and Party. So I got down to thinking what piece in the store could I use for work then to a happy hour and then out at night with my girlfriends?
      The Yoana Baraschi Polka-Dot Skater Skirt.
      Now normally I am not a fan of skirts, with my petite frame I can’t seem to find ones that either fit or look appropriate for my age. But that is not true with this skirt – I would marry this skirt if it was possible. While it is a patterned item, you can combine and style it so many different ways, it is worth the investment. So for all you Periwinkle lovers, here are my three ways to rock this skirt:
      Here I paired the skirt with a printed collar top, our patent leather bowler bag, and new embelisshed loafers for a fun but put together outfit for my job. 
      For a happy hour with friends, I decided to add a pop of color with our oversized clutch from GiGi NYC along with our new blazer in for fall (also available in teal and blush). I also changed out my shoes for our Mary Jane Pumps, in bone and black, adding a dark purple belt for extra flair. 
      A after-work party or a nice birthday dinner with friends in the city? Can't go wrong with this ensemble. Here, I switched out my shoes (I gotta say I love every pair of shoes we have right now) for some strappy and shiny petewer heels, using the same shirt and belt as birthday and adding a flowery clutch for another bit of texture. 
      [all items available at our Potomac Greens location].

      Weekend Update with Rachel

      by periwinkle shop Posted on August 25, '14
      This past weekend took me to Boston to celebrate the union between two good friends, Laura and Garner!  Below are my looks from Periwinkle over the weekend of festivities: some old, some new, none borrowed, but some blue.
      Luckily, our flight from Austin to Boston was at 7am, allowing me to bundle up more for the chilly plane ride and cooler New England temperatures ahead.  Notice a few travel essentials: Easy off-and-on shoes and jewelry to reduce time in security, stretchy bottoms for comfort, and hot coffee to restore sanity after a 5am wake-up call. [Pictured Items: White Ankle Jeans (something new | Periwinkle), Nanette Lepore Dot Blouse (something old but blue | Periwinkle), Navy Cami (something new & blue | Periwinkle),  Mollybeads Necklace (something old | Periwinkle), Anchor Loafers (something new & blue | Periwinkle)]
      {Friday Night} Rehearsal Dinner [in true Boston fashion] at M.J. O'Connors Irish Pub, followed by more celebratory cocktails at BOND restaurant | lounge in our hotel, Langham Boston.  Since my boyfriend was the best man, I got all the perks of being in the wedding party without all the work. [Pictured Items: Maxi Dress (something new & blue | Periwinkle), GiGi Uber Clutch (something new | Periwinkle), Mystique Sandals (something old & blue | Periwinkle), Earrings (something old and blue | Kate Spade)]
      {Saturday Night} Wedding at St. Mary's Catholic Church, followed by cocktail hour in the Penguin Room at the New England Aquarium and dinner/dancing on the waterfront around back.  There was nothing for fitting than taking pictures of the groomsmen with the penguins in their 'penguin suits'. [Pictured Items: Stripe Tee (something new | Periwinkle), Polka Dot Skirt (something new | Periwinkle), Earrings (something old | Kate Spade), Bracelets (something old | assorted designers), Clutch (something old | Brahmin), Patent Belt & Heels (something old | J.Crew)]
      {Sunday Morning} Post-Wedding Brunch at Cafe Fleuri in our hotel, Langham Boston.  Nothing says 'good morning' like a bulleye, zebra print, stripes, and hot pink all wrapped up into one outfit! [Pictured Items: Bulleye Dress (something new | Periwinkle), Zebra Slingback Heels (something old | Periwinkle), Hot Pink Studs (something new | Periwinkle), Bangles (something old | assorted designers)]
      As with all fun events, they always go by so quickly and feel like they've ended too soon.  I'm so blessed to have such lovely friends and to have taken part in the most special day of their lives!  Cheers to a happy and everlasting future together, Laura & Garner... and to my cross country flight home. [Pictured Items: Hoodie Sweatershirt (something new | Periwinkle), Joe's Jeans (something old | Periwinkle), Sandals (something old | Jack Rogers), Tote (something old | Long Champ)]
      Shop your local Periwinkle store or online at  
      Don't forget to have fun mixing the old with the new!!

      Saying Good-bye...

      by periwinkle shop Posted on July 21, '14 my favorite designers...


      [Beth Bowley - Issa - Julie Brown]   


      [Bigio - AG Jeans - McGuinn]


      [Nanette Lepore - Darling - The Shirt]          


      [Lombaggi Knitwear - Sara Campbell - Francis]


      [Anni Kuan - Beverly Feldman Shoes - Trina Turk]


      [Shoshanna - Before and Again - Yoana Baraschi] my many jobs...


      [Stylist (of photo shoots, fashion shows, videos)] 



      [Buyer (in Las Vegas, Miami, New York City, Atlanta (not pictured)]


      [Chalkboard Artist (haha) - Social Media Coordinator (#selfie)]


      [Manager (to some of the best women I know)] so many fun events...


      [Rustico Happy Hours, The Sidewalk Sale, Pop-up Shops, Neighborhood Events (ex. Wags N' Whiskers)]


      [Anniversary Parties (Sweets, Raffles, Swag, Discounts)]  



      [Virgin Gorda, BVI (for a little R&R)]



       [Staff Holiday Parties (2010-2013)] my Periwinkle family.... 

      [including their significant others that let me dress them]  

      [and the other beautiful managers along the way]

      [and let's not forget the one-and-only, Elizabeth Mason]


      [but most importantly - YOU, our loyal customers]!


      I'm sad, yet excited to announce my move to Austin, Texas at the end of July.  One [very long, yet highly entertaining] chapter of my life is closing here at Periwinkle as a new one is waiting to be written in Austin.  The last 4+ years of working at Periwinkle has been a wild ride! All the memories, experiences, challenges, growth, and friendship will fill a special and cherished place in my heart.  I thank everyone for their support and kindness from the beginning to the end.  Tighten your bootstraps, Texans, because there's a [soon-to-be] new kid on the block!


      Until we meet again,

      Rachel Fulcher




      Mothers and Daughters

      by Elizabeth Mason Posted on July 15, '14
      This summer,periwinke chose to focus on mothers and daughters for a summer shoot.  this presented a great opportunity to showcase
      one of our favorite designers, before and again.
      first up the banded tunic. a favorite style of all ages.  it is a classic tunic style, loose, easy and super soft!  dress it up with shorts and heels for a girls night out, skinny ankle jeans in hot pink for an errand running weekend, or beach trip casual with your favorite pair of pants.  
      the brenda skirt is 
      the latest addition to the before and again family. a super flattering look and length for women on the go.
      we say it all the time- one of the many reasons we love Before and Again is because it is ageless, timeless, always evolving,  and MADE in the USA!  
      from the teenagers to the grandmas there is something for everyone!

      I really LOVE my ...

      by Elizabeth Mason Posted on July 05, '14

      Tunic Tee from periwinkle!

      Super soft, super easy, I am currently obsessed with the Tunic Tee and the many ways I can wear it! it.  
      I could wear this tshirt everyday! Here are some of the ways I wore it this week

      Meeting the girls for lunch and shopping!

      Date Night at Signature Theater 

      (Paired with the Strappy Heels from Periwinkle, and the Going Out Clutch and Pink Armoire Necklace in Silver from the Pink Armoire) 

      Work attire with blue accents!

      (Paired with the Floral Tote and Ada Wrap belt in Cobalt from Periwinkle, and the Gumball Necklace and My Turn Wedges from The Pink Armoire) 

      Shop it here: 

      Meet the Ladies of Periwinkle: Katie

      by periwinkle shop Posted on June 24, '14
      Meet Katie! Another one of our new part-timers here at Periwinkle who just recently moved to the area from Denver, Colorado!
      What is your favorite food? Anything with avocados or cilantro. For dessert anything mocha or chocolate. 
      If trapped on a deserted island but allowed one item, what would it be? 70 plus sunblock! Have you seen how pale I am? One of my family nicknames is Paste.
      Maxi Dress or Mini Dress? Maxi all the way!
      If you could have one superpower, what would it be? Teleportation 
      Pool or Beach? Beach -- Lake or Ocean.
      #1 item on your bucket list? I've done #1 already but #2 would be to visit the Holy Land or the Great Barrier Reef or Thailand -- I like to travel!
      Who is your celebrity crush? Toss up between Hugh Jackman and Michael Fassbender
      Interesting fact about yourself? I am one of eight kids. 
      Favorite Periwinkle Items?
      1. The Beaded Halter Maxi in Navy. "I love me a maxi dress! I plan to wear it to my sister's wedding rehearsal dinner this summer."
      2. Pink Geometric Tunic. "Love this casual blouse. Love the pink, plus it goes with jeans or a pair of leggings."
      3. Dotted Blazer. "I love that this blazer can go either casual or dressy if paired over a lovely summery dress.  Definitely a wardrobe staple."


      Make sure to introduce yourself to Katie the next time you are shopping! 

      Meet the Ladies of Periwinkle: Terina

      by periwinkle shop Posted on June 24, '14
      Meet Terina! A newcomer to the Periwinkle staff. 
      What is your favorite food? I love all kinds of fruit! If I could, I would eat only fruit for the rest of my life. Its just so delicious! Summertime has always been my favorite time of the year because back home in Hawaii, the mangos are in season. I remember climbing trees all day long as a kid and pick the best mango to eat while I bike home from the beach.
      If trapped on a deserted island but allowed one item, what would it be? Probably a really good book. I don't think any one thing could save me so I'd like to at least be entertained if I'm all alone and on my way to heaven!
      Maxi Dress or Mini Dress? Mini dress! With a big fat bow on the back because they are my favorite. Mini's are so much ore fun and even though maxi's are relaxing, they seem so serious.
      If you could have one superpower, what would it be? My super power would definitely be to teleport. Plane tickets from Hawaii are expensive. 
      Pool or Beach? Beach, hands down. Pools don't have waves although, I did play water-polo and was on the swim team so I still like pools a little.
      #1 item on your bucket list? Visit Rome to see my favorite sculpture, Boxer of Quirinal at the National Museum of Rome.
      Who is your celebrity crush? There are too many to count. Even though he is way older than me, I would go with Robert Downey Jr. because he is one sexy beast.
      An interesting fact about yourself? I'm not that interesting, but one random fact about me is that when I was a junior in high school, I was a state finalist in the Doodle for Google competition.  
      Favorite Periwinkle Items?
      1. The Fourth of the July Bow Tank. "I absolutely love it and need it! I will buy it for the 4th of July!"
      2. Eyelet Dress. "I would wear this dress to dinner dates or to work because I feel like you could use it for so many things!"
      3. Stripe Pleat Skirt. "Summer is all about stripes."
      Make sure to introduce yourself to Terina the next time you are shopping!

      Meet the Ladies of Periwinkle: Cate

      by periwinkle shop Posted on June 17, '14
      Meet Cate, a recent graduate and native Washingtonian! She just moved back to the area, and is a new part-timer to the Periwinkle team.
      • What is your favorite food?   Chips and salsa. I could never get sick of that combination.
      • If trapped on a deserted island but allowed one item, what about it be?   My iPod. I couldn't live without music.
      • Maxi Dress or Mini Dress?   I do like a good LBD but I could live in maxi dresses for forever.
      • If you could have one super power, what would it be?   Flying. I would nothing more than to be able to go wherever I want, whenever I want. The word wanderlust comes to mind.
      • Pool or Beach?   Beach, hands down. I grew up going to North Carolina and California beaches. 
      • #1 item on my bucket list?   To visit South Africa and cage drive with the Great White Sharks.
      • Who is your celebrity crush?   Ryan Gosling, bar none. 
      • An interesting fact about yourself?   I was once bit by a snake while hiking.
      • Favorite Items at Periwinkle?
      • 1. The Daytona Spector Dress by Yoana Baraschi. "I love the playful color and would definitely rock this for a job interview." 
      • 2. The Ming China Party Dress by Yoana Baraschi. "If I had a wedding to go to this summer. This would be my first pick to where. Its classic and edgy all at the same time."
      • 3.  Lilla P Maxi Dress is also one of my other favorites. "Who doesn't love a good maxi dress? And this one is super comfortable as well as fashionable."
      • 4. The Open Fringe Sweater is a must-have for me. "If you know me than you know I love sweaters. It is perfect for chilly nights or a more bohemian look. I will definitely be buying this with my next paycheck."

      Make sure to introduce yourself to Cate the next time you are in shopping!