I would like to take the time to introduce myself. My name is Kate Connolly and I am very excited to have recently joined the Periwinkle team! I am a native to the DC metro area and attended George Mason University. I interned at Nordstrom during college and took a position with Neiman Marcus/Cusp at their Georgetown location upon graduating college. After eight years at Neiman's I was ready to embark on a new and exciting journey.
Working at Periwinkle has become a dream come true. I absolutely love it here and enjoy learning the daily operations and ins and outs of running a women's clothing boutique. I've always had a passion for fashion and retail. I love that at Periwinkle we carry a great assortment of everyday fashion. The look is feminine, modern, on trend, with a perfect mix of low to high-end fashion. A woman can dress from head to toe and look like a million bucks without breaking the bank. We carry a unique range of brands, some you may not have seen elsewhere.
I would describe my style as feminine, fun, and classic. I don't shy away from bold color and prints. In the Summer my wardrobe has every color of the rainbow. In the Fall I gravitate towards neutrals but love adding pops of color for visual interest.
Here I am wearing the fabulous tweed Rebecca Taylor dress, leopard print clutch, Julie Vos necklace, and maryjanes.
Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis and are looking forward to seeing you all again - plus meeting some new faces!
Since closing our Periwinkle Potomac Greens and Periwinkle Shirlington Village locations, we have been on the hunt for our new home. In 2013 Periwinkle celebrated 10 years in Alexandria, so we knew Alexandria would always be “home” and what better place than in the very heart of the city in Old Town.
The new store will be located at 111 South Columbus Street in a historic row house. Customers can expect to find the same great brands and designers that they originally fell in love with at Periwinkle plus some new discoveries. Periwinkle’s sister store, The Pink Armoire will also be housed in the new space - giving customers the option for a lower price point, yet still on trend look.
Our customers are going to love the charm of our new space. The over 200 year old historic home has been completely renovated and we’ve got big plans for the space. There’s tons of room for great events and we are looking for ways to give back to our local charities on a regular basis.
Built in 1798 by a prominent Quaker, it has served 10 owners in one capacity or another, though only half of them actually dwelled there. At one time it was owned by one of the wealthiest men of the 19th century, Benjamin Tasker Dulany. Then a local architect, still remembered after a passage of over one hundred years, enlarged the house to the rear and embellished it with woodwork in excellent taste. He lived there some of the time and at others used it as an office and shop. Well into its second century, a German housewife again increased its size and turned it into a boarding house and restaurant. She and her family owned the house for seventy three years. Restored at great expense in 1976, this eighteenth century house with its handsome facade is set for another one hundred years.
Stay tuned for announcements on our soft opening (coming in February) and our grand opening (slated for March).
In the meantime, join us for our special preview Friday, January 22nd from 1-8 pm and Saturday, January 23rd from 12-4 pm.
It's pretty obvious that we love everything Before and Again. For the past several years, we styled some of our favorite Before and Again pieces and turned it into an annual photo shoot. We love a good excuse for a fun photo shoot! One theme has remained constant throughout the years - the pictures have always been taken at a beach! Whether Virgin Gorda or the Florida panhandle, there is just something about Before and Again, the sand and the ocean that makes the perfect combination.
Let's take a look at some of our past photo shoots, some Before and Again styles, and why we love them.
Why is Before and Again one of our go-to brands? And why do our customers own not only one style and print, but typically all of them?!
1. Each piece is timeless. That's right. It doesn't matter the age, Before and Again can be worn by the whole family. Just take a look from our pictures!
2. The items are so versatile, making the collection an easy closet staple. We love dressing up the t-shirts by adding a crisp white collared shirt underneath and a pencil skirt.
3. The styles are super comfy made with their "Signature" cotton/poly blend with a light burnout texture. This may be the softest tee you will ever wear.
4. It is great for the girl on the go! You can easily put together a look that is both chic and effortless in no time.
5. They are just plain cute! With so many prints to choose from, there is something for everyone!
the banded bell sleeve tunic is the perfect piece for all your summer adventures. it is the softest fabric in the world made up of 55% cotton, 45% polyester.
the sleeveless dress is the softest, most comfortable, and flattering dress you will ever wear! our closets are stocked with these, to wear with leggings and boots when it is cooler and with flip flops or sandals when it is warmer. add a belt or sash, a denim jacket or vest, perfect for the beach and for the grocery store! you will always look put together in one of these dresses. 55% cotton, 45% polyester.
3/4 Sleeve Dress
the 3/4 sleeve dress is one of our favorite transition pieces. Great for springtime and fall. Pair it with a denim jacket or add a scarf for an extra layer.
the thermal crew is our all time favorite tee. our closets are stocked with these, slightly fitted, long sleeve, waffle thermal, and always a fabulous print to stand out in the crowd. wear them to work with a pencil skirt and a thin belt or add a button down blouse underneath. wear them with your favorite weekend jeans and make your errand running a fashionable event. wear them under your favorite short sleeve sweater to show a little pop of color and detail. the options are as limitless as the gorgeous prints themselves! 55% cotton, 45% polyester.
we fell in love with this easy and comfy style a couple of years ago when they were launched. a light denim jacket and a tank top make this the go to summer look. 92% polyester, 8% spandex.
Show us how you wear your before and again by posting a picture on Instagram! You could win a $100 gift certificate to Periwinkle. Make sure you tag @shopperiwinkle and use #periwinklestyle when posting! Contest ends August 31, 2015.