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Periwinkle Boutique


Trendsetter with the Jumpsuit

by Elizabeth Mason Posted on June 08, '17
every once in awhile a trend comes along, gets perfected and becomes a must have. the jumpsuit is this years perfected trend. super easy, super comfortable and super cute, this is a trend you need to try in 2017. we have found a great designer of jumpsuits with a wide loose leg ( always flattering), colorful fun prints, and the most amazing fabric ever. 
here are some of our favorites!

Spotlight on New Designer: Drew

by Elizabeth Mason Posted on May 06, '17
finding a new designer that we love is the best part about going to market, and then getting their first collection in and sharing it with our customers is so much fun for us!  ( it is the little things sometimes) 
one of our favorites from our last shopping trip was 
cute summer tops and pants:
to athleisure wear:
stunning party looks:
and the BEST fitting pants:
Come by at check out the entire collection at Periwinkle!! You won't be disappointed!! 

See who is Popping Up in April!!

by Elizabeth Mason Posted on March 30, '17
Before and Again has been a staple at Periwinkle for years. We are so excited that they are Popping Up in our Pop Up Space for the Month of April !! Just in time for the launch of their NEW NAME "Whimsy Rose".
 They have sent us so many styles and prints, now is your opportunity to shop them all in the store. We know your closet is stocked with thermal tees, come and see how awesome the polo style tee fits. 
You've tried their sleeveless signature dress, now you are able to shop the sleeveless polo and the sleeveless maxi dress.   
Join us this weekend and enjoy 20% off all Whimsy Rose (formerly Before and Again) 

Our New Pop Up Space!!

by Elizabeth Mason Posted on January 15, '17
After 12 years in retail, I am always looking for new designers, new products, and new ways to bring them to our customers. Our new space on Columbus Street has given us the perfect opportunity to feature designers in their own Pop Up Store Space.  Over the Holidays, we redesigned the 3rd room in the store with cabinets and fixtures to highlight our featured designers.
This January, we are so excited to have R.Riveter  take over the Pop Up Space with their awesome collection of handbags. If you have not had a chance to check out all of their gorgeous pieces, you need to come by and see them in person!  Including their Post to Pillar Collection.

A Piece of History and Our Latest Venture!

by Elizabeth Mason Posted on December 06, '16
11 years ago, Periwinkle opened its doors in Alexandria, VA. Since then, we have been dressing the ladies of the DMV in exquisite fashion, opened 3 brick and mortar locations, and launched our sister store The Pink Armoire!  This year, Periwinkle has embarked on another venture, opening in its very own historic townhouse in the heart of Old Town Alexandria. Owning a piece of history has been a dream since we first opened the store and 2016 has brought the dream to reality. The three story building has an incredible story over the 200+ years it has existed and we are so excited that we get to be stewards of this amazing space for a time. Come walk through this beautiful building an get a sense of its grandeur through the years and see how we have made it the perfect spot to showcase Periwinkle and The Pink Armoire's collection of fabulous fashion for women of all ages and for all occasions!!  

Hi Fashionistas!

by periwinkle shop Posted on November 14, '16

I would like to take the time to introduce myself. My name is Kate Connolly and I am very excited to have recently joined the Periwinkle team! I am a native to the DC metro area and attended George Mason University. I interned at Nordstrom during college and took a position with Neiman Marcus/Cusp at their Georgetown location upon graduating college. After eight years at Neiman's I was ready to embark on a new and exciting journey. 

Working at Periwinkle has become a dream come true. I absolutely love it here and enjoy learning the daily operations and ins and outs of running a women's clothing boutique. I've always had a passion for fashion and retail. I love that at Periwinkle we carry a great assortment of everyday fashion. The look is feminine, modern, on trend, with a perfect mix of low to high-end fashion. A woman can dress from head to toe and look like a million bucks without breaking the bank. We carry a unique range of brands, some you may not have seen elsewhere. 

I would describe my style as feminine, fun, and classic. I don't shy away from bold color and prints. In the Summer my wardrobe has every color of the rainbow. In the Fall I gravitate towards neutrals but love adding pops of color for visual interest. 

Here I am wearing the fabulous tweed Rebecca Taylor dress, leopard print clutch, Julie Vos necklace, and maryjanes. 


by Elizabeth Mason Posted on June 15, '16
trends come and go and suddenly come around again.  fashion keeps being reinvented and styles and looks that were popular years ago become new in a fresh way.  I have found that if I loved a trend my first time around with it, then I love it when it is back.  If I didn't embrace it earlier in life then I am less inclined to embrace it this time around.  
Culottes for me are a trend I loved in the 80's and I have loved that they are back.  I find a fitted waist and full leg so flattering on everyone and such a nice change from all the tight skinny jeans I have embraced for years.  
Invest in a classic culotte that you can wear like any great pant or skirt in your wardrobe. 
Here are  some favorites that Periwinkle carries.  The culotte can be dressed up or dressed down, it is reminiscent of the 50's classics of Audrey Hepburn or Grace Kelly.
It is a trend I hope stays around for a long time, but I do appreciate that we live in a time when all styles can be "in" and we can dress to flatter our figures and make us feel great!

summer time..

by Alexander Finestone Posted on May 17, '16
summer time is my favorite time of the year.  warm days filled with sun, working out, and time with friends just makes me happy. pulling out my favorite sundresses, skirts, and tunics is also a summer time pleasure. periwinkle has always stocked my ideal closet and this summer is no exception.  

Grand Opening!!

by Alexander Finestone Posted on March 08, '16
March 2016 marks our official opening at our new location in Old Town Alexandria. 
We are so excited for this new space and thankful for all of our fabulous customers who have shopped with us for 10 years.  
We look forward to seeing you!! 

Our New Home!

by periwinkle shop Posted on February 23, '16


Periwinkle is very excited to announce the opening of our new location in Old Town Alexandria! Over the past year, we have missed our customers on a daily basis and are looking forward to seeing you all again - plus meeting some new faces!

Since closing our Periwinkle Potomac Greens and Periwinkle Shirlington Village locations, we have been on the hunt for our new home. In 2013 Periwinkle celebrated 10 years in Alexandria, so we knew Alexandria would always be “home” and what better place than in the very heart of the city in Old Town.

The new store will be located at 111 South Columbus Street in a historic row house. Customers can expect to find the same great brands and designers that they originally fell in love with at Periwinkle plus some new discoveries. Periwinkle’s sister store, The Pink Armoire will also be housed in the new space - giving customers the option for a lower price point, yet still on trend look.

Our customers are going to love the charm of our new space. The over 200 year old historic home has been completely renovated and we’ve got big plans for the space. There’s tons of room for great events and we are looking for ways to give back to our local charities on a regular basis.

Built in 1798 by a prominent Quaker, it has served 10 owners in one capacity or another, though only half of them actually dwelled there. At one time it was owned by one of the wealthiest men of the 19th century, Benjamin Tasker Dulany. Then a local architect, still remembered after a passage of over one hundred years, enlarged the house to the rear and embellished it with woodwork in excellent taste. He lived there some of the time and at others used it as an office and shop. Well into its second century, a German housewife again increased its size and turned it into a boarding house and restaurant. She and her family owned the house for seventy three years. Restored at great expense in 1976, this eighteenth century house with its handsome facade is set for another one hundred years.

Stay tuned for announcements on our soft opening (coming in February) and our grand opening (slated for March).

In the meantime, join us for our special preview Friday, January 22nd from 1-8 pm and Saturday, January 23rd from 12-4 pm.